About Wine Haul
How and why Wine-Haul’s Scaling Processes and Transportation Services came to fruition.
P.S, we were committed to providing value.
Transportation Model
Wine-Haul’s founding idea was to combine specialized and attentive service with optimization of the businesses we serve through an integrational transportation approach.
If you knew you could use a service that could save you THOUSANDS of dollars on transportation AND ensure your unique product arrives safely, would you? Consider items you might buy or transport in medium to large quantities. This includes bottles, grapes, juices, finished wines for your label, corks, and more. During harvest season, trucks often carry mixed loads of grapes and stop at several wineries.
However, wineries don’t usually receive this basic level of coordination from whatever transportation companies they use. Wine-Haul coordinates with hundreds of wineries, vineyards, and production facilities in Texas to understand specific needs and requirements. With this information, our team records industry-specific data and integrates routes and schedules for our clientele, as well as deliver the specialized care products require. Wine-Haul is still new and has lots to learn, but its idea is innovative and will revolutionize transportation within the Texas Wine Industry.
“Wine-Haul Transportation takes zero profits until we are the best in every way.”
— Liam Jahnke Matthes | Owner
Distribution Model
Wine-Haul’s founding idea expanded early on as the needs of the wineries became better understood. The expansion into brokerage and distribution service is paramount to the value Wine-Haul provides in partnership. Most wineries in Texas are a small scale operation in terms of production and often only local brand recognition. Due mainly to the fact the industry is still infantile. But there are huge opportunities for smaller brands and wineries to strategically scale their business faster then the rest of the industry by partnering with a service like Wine-Haul. The way it works is Wine-Haul will partner with and represent select partners on behalf of the wineries brand.
Interested in further scaling and growing your brand? Wine-Haul is developing a subscription based digital marketing plan specifically for Texas wineries and their unique brands. Partnering this with brokerage, we hope that Wine-Haul will be able to provide immense value to your goals of scaling and business triumph. If you’re interested in this as well upon release feel free to reach out and maybe even become a part of its development.
“A product with better distribution will always win over a superior product with poor distribution or customer access.”
— Stephen Davis | CXO Advisory Group
origin story
Wine-Haul’s Story
“Wine-Haul, like any business, is a story of adversity and innovation. I had worked at Baron’s Creek Vineyards for four years during highschool and though years of discussion with industry veterans and my bosses, had come to understand better what made the industry tick. I started off Wine-Haul when I was 19, trying to provide value to wineries by offering refrigerated bulk transportation services. Outside of harvest season, wineries did not require transportation very often, so consistency was difficult to propagate within the business. It was only after a talk with Rarig Ross of Ferris and Fletch Wine Company ,that I decided to Transition Wine-Haul into something that could consistently provide immense value to wineries and the industry alike.
All business want to grow and mitigate the difficulty of that growth. By creating processes that provided wineries an opportunity to do both both things I knew I had struck gold. Wineries are often not limited by production, but rather the constraint selling opportunities, after all, tasting rooms have nice margins but very limited opportunity for volume. I envisioned partnering with wineries and increasing the avenues in which they can sell wine. Not only that, but by introducing their labels to new audiences we could effectively grow consumer knowledge and loyalty of the brand all while selling more and increasing revenue for the winery. The only reason it works is by also providing value to the customer and finally the consumer. That is why Wine-Haul only partners with brands who produce quality wines with a true Texas story to tell. If customers wouldn’t want to buy it, we don’t want to represent it.”
We are Wine-Haul
“Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if you don’t have the first, the other two will kill you.”
— Warren Buffet
Abdul Salam Tejan Cole
Customer Relations/Social Media Manager
“Abdul’s journey into the world of administrative support, customer relations, and project management, began with a genuine passion for helping others and solving problems. In high school, he was an active member of the drama and Interact clubs, where he played a key role in organizing events and managing activities. These experiences instilled in him a love for structure, teamwork, and the desire of having a positive impact.
Having studied Information Technology, Abdul realized he could blend his technical skills with his passion for supporting organizations, businesses, and NGOs. This led him to work with various companies and nonprofits, where he honed his expertise in logistics coordination, customer relations, and social media management. He takes pride in helping teams run smoothly, ensuring that clients are satisfied, and contributing to impactful projects that create positive change.
What drives Abdul isn’t just the professional aspect of his work; it’s the opportunity to connect with people from all walks of life, to understand their needs, and to be a part of their growth stories. Whether he’s working behind the scenes managing logistics for an NGO event or directly engaging with clients to enhance their business experience, Abdul brings dedication, empathy, and a personal touch to everything he does.
Outside of work, Abdul enjoys exploring new technologies and learning about innovative ways to support organizations and companies. His passion for continuous improvement isn’t just about gaining knowledge; it’s about finding new ways to make a difference. At the heart of it all, Abdul is driven by the belief that:
“Every task, no matter how big or small, is an opportunity to make someone’s day easier and more fulfilling.” – Abdul
Liam Jahnke Matthes
Owner/Customer Consultatant/Wine broker
“Abdul’s journey into the world of administrative support, customer relations, and project management, began with a genuine passion for helping others and solving problems. In high school, he was an active member of the drama and Interact clubs, where he played a key role in organizing events and managing activities. These experiences instilled in him a love for structure, teamwork, and the desire of having a positive impact.
Having studied Information Technology, Abdul realized he could blend his technical skills with his passion for supporting organizations, businesses, and NGOs. This led him to work with various companies and nonprofits, where he honed his expertise in logistics coordination, customer relations, and social media management. He takes pride in helping teams run smoothly, ensuring that clients are satisfied, and contributing to impactful projects that create positive change.
What drives Abdul isn’t just the professional aspect of his work; it’s the opportunity to connect with people from all walks of life, to understand their needs, and to be a part of their growth stories. Whether he’s working behind the scenes managing logistics for an NGO event or directly engaging with clients to enhance their business experience, Abdul brings dedication, empathy, and a personal touch to everything he does.
Outside of work, Abdul enjoys exploring new technologies and learning about innovative ways to support organizations and companies. His passion for continuous improvement isn’t just about gaining knowledge; it’s about finding new ways to make a difference. At the heart of it all, Abdul is driven by the belief that:
“Every task, no matter how big or small, is an opportunity to make someone’s day easier and more fulfilling.” – Abdul